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McDonald’s testing tablet-based ordering
If you’ve ever felt guilty ordering at McDonald’s, the fast-food mega-chain has just the fix: You can now ... Read more
Latest marketing – Page 12
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Designing parents raid the dorm
So much stuff, so little style. The dream dorm room was just not happening. Five years ago, Karen ... Read more
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As sales drop, Hooters tries to catch women’s eyes, too
Hooters, the chicken-wing chain known for waitresses in tight orange shorts, wants to make it easier for guys ... Read more
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Runway show the key to Victoria’s Secret success
Victoria’s Secret is thriving using a marketing strategy that seems more from the era of “Mad Men” than ... Read more
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Abercrombie sales slide as half-naked models underwhelm
Abercrombie & Fitch Co.’s soft-porn ads and nightclub vibe once delighted American teenagers and infuriated parents. Today, many ... Read more
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Specialized coupon distribution promotes healthy eating
Cook from scratch. Eat foods in season. Buy locally. That is the conventional wisdom on what Americans must ... Read more
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Slate: Don’t ban Big Gulps
Mayor Bloomberg’s proposal to ban the sale of 32-ounce sodas has hit up against some serious negative public ... Read more
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S.W.A.T.S. owner (of deer-antler spray fame) says he’s above board
A Fultondale business owner denies any wrongdoing after being thrown into the national spotlight last week. Mitch Ross, ... Read more
Northjeffersonnews
Black Thursday? Stores to open even earlier on Thanksgiving
At this rate, we may have to rename Thanksgiving “Black Thursday.” Big-box retailers such as Wal-Mart, Toys R ... Read more
Northjeffersonnews
Store brands can knock 36 percent off grocery bill, survey says
What’s the difference between an advertised brand and a store brand? Sometimes it’s just the label. Sometimes, major ... Read more