The staff at Cullman Liquidation Center are set to star in a new A&E cable reality series “Flipping Dixie,” premiering at 11 a.m. on August 13.

The local business became a hot media commodity in late 2009, when a mock commercial featuring deadpan owner Robert Lee (seen in video below) discussing everything from stained floors to a crescent wrench attack became a YouTube hit. To date, the 80-second clip has generated more than 2.6 million views.

The pilot was developed by Howie Mandel’s development company.

See the Lifestyle section of this Sunday’s print edition of The Cullman Times for more on this story.