Though the store has been enjoying a soft opening for the past several days, Ulta Beauty is officially ready to join the other new anchor tenants in the revitalized Cullman Shopping Center this week.

The beauty retailer is officially set to open its doors on Friday, Dec. 4. According to company officials, the new location at Cullman Shopping Center features 20,000 beauty products across 550 brands, as well as a full-service salon. Ulta Beauty is the largest beauty retailer in the United States operating 817 retail stores across 48 states.

The beauty shop joins Dick’s Sporting Goods and Publix grocery store as the major tenants on the new addition to the shopping center. A Ross department store and PetSmart are also in the works, though they will be housed in repurposed and rebuilt space from the existing development footprint.

In celebration of its grand opening, the first 100 guests (each day) on Friday, Saturday and Sunday will receive a “beauty treat” valued between $5-$100, plus one free skin or hair service. Ulta Beauty experts will also be on hand all weekend to offer free makeovers and consultations. 

“Ulta Beauty provides a compelling and unique array of products and experiences,” Kelly Smith, who manages all grand openings for Ulta Beauty, said in a prepared statement. “We are truly a beauty destination for Cullman and our Ulta beauty experts are ready to help with all of your beauty needs, from the basics to the perfect shade of lipstick to the newest hair tool.”

The center, reopening with more than 400,000 square feet of retail, is also 100 percent leased at this point.

In addition to representing a major reinvestment in the north Cullman property, the Cullman Shopping Center project also marks the city’s first-ever foray into a retail tax-sharing agreement as part of the recruitment incentive package.

The city council agreed to a tax-sharing agreement with Merchants Retail Partners (MRP) in 2013 worth up-to $6 million. Under the deal, businesses in the development will still pay sales tax, though the city will pay back some of those funds for a set period of time. The deal only affects city sales tax (1.75 percent) and does not include education taxes.

Current estimates show those amounts would total approximately $276,000 paid back via a portion of existing sales tax the first three years, with as much as $800,000 produced (and split) in the subsequent seven years from new development. The city also approved $1.8 million in infrastructure upgrades for the project in 2014.